Nutrition School
Client: IIN
Role: Senior Visual Designer
At the Institute for Integrative Nutrition I was an integral part of developing the brand and was a part of many re-designs. That is why there are so many different types of creative you will see over the 11 years I worked with the company.
I maintained brand consistency through all channels of the business; Marketing, Product, and UX teams. The creative direction at IIN was to inspire and excite wellness seekers to join the program and lead healthier lives. The demographic was mostly women, and we created uplifting and encouraging content to connect with our community.
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I was the lead in digital ad campaigns and designed magazines that were distributed to students and our wellness community. I also assisted Product and UX teams to create screens for our digital platform and website layouts for the marketing website.
I created ad campaigns for various events, that included popular wellness leaders.
Our Instagram page included engaging free content and inspirational quotes.
Print + Digital designs
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